Arconvert’s packaging experts will provide some interesting insights on how to make the most of the label in order to increase sales by simply improving the image of the product.
Sales statistics do not lie: a curated and elegant label can increase the propensity to buy, especially if, , besides its appeal, the label features the idea of a close correspondence between the container and its content in terms of quality. Until a few years ago the producers could not take into consideration packaging, but today it is clear to everyone how important the bottle dress is to give craft and premium beers the added value that determines the choice of a much more evolved and discerning customer faced with a shelf stacked with a myriad variety of similar items.
Arconvert experts will talk about the function performed by the label in influencing the purchasing behavior and strengthening brand awareness of the product during the conference "The Power of Packaging", which will be held during Craft Beer Italy on March 27, 2019 at 3.30 p.m. at the Turquoise Room of the MiCo Lab in Milan Congressi. Arconvert will provide useful information to create the "perfect" label for their target and to exploit the new frontiers of neuro-marketing and the psychological dynamics of the purchasing process to increase sales without investing in expensive marketing campaigns. Arconvert’s staff will then offer free advice to improve packaging and label effectiveness throughout the Craft Beer Italy at stand B8 in the exhibition hall of the MiCo Lab in Milano Congressi (Piazzale Carlo Magno / Via Gattamelata - entrance Gate 16).