Equilibrio Imperfecto is a brand-new limited edition project that combines the far echoes of the Italian wine culture with the Argentinian passion and technique of wine production.
This original line of products sought uniqueness in its design, from the brand image itself, an antler hare with deer legs, to the brightness and peculiarity of the label ‘s material, matched to the capsule.
The mythical animal represented on the label, a fusion of a deer and a hare, with flowers blooming from its horns is a symbolism for Nature and its imperfections, its imbalances and yet it’s exactly thanks to these unusual details that we value uniqueness is exactly to be found in this, making it special and surprising.
The paper chosen for it by the designer Quique Carballo and Chapa is Arconvert’s Constellation Jade Raster,a self-adhesive paper that, thanks to its special embossed finish, emanates a very special shine and reflects different shades depending on the light inclination. Since ever, it is the favorite choice of the most renowned Champagne producers.
Printed by Label Solution in Indigo 6800, this line presents different stamping for each variety and finishes off the line, like the special die-cutting giving a distinctive touch to the wine and the brand.